While the idea of using Lego in the corporate world may seem a little strange, Lego Serious Play actually brings a unique and valuable role to business by offering a creative, interactive approach to many issues businesses face. These include:
Enhanced Communication
The hands-on approach offered by Lego Serious Play means that complex ideas can be communicated in a clearer way, using brick and knob configurations to visualise concepts better. This promotes a clearer understanding across all teams involved in a project and has lasting effects on ongoing communications.
Team Building
As a collaborative exercise, Lego Serious Play promotes better teamwork and helps with the development of trust and understanding among team members. It can also help to break down barriers between staff and encourage a more inclusive working environment.
Unlocking Creativity & Innovation
Through play methodology, creativity and innovation are unlocked, and this makes it easier to explore new ideas for a business. It also encourages unconventional approaches to problem-solving and helps teams to better understand the pros and cons of taking certain risks.
Strategic Planning
By allowing teams to visualise and construct models using Lego, their vision, mission, and strategic goals are brought to life in a whole new way. This ability to look at strategic planning in a different way not only helps keep team members on the same page but also allows them to share their vision with stakeholders.
Problem Solving & Decision Making
The iterative and hands-on nature of Lego Serious Play also supports problem-solving and decision-making processes by promoting the use of different methods to face complex challenges.
Change Management
Lego Serious Play is also highly effective in helping change management processes, as it allows participants to express their feelings, concerns, and expectations surrounding organisational development and changes.
Leadership Development
Another reason why Lego Serious Play is beneficial to businesses is because it allows those in leadership positions to enhance their vision, communication, and adaptability skills. It also provides business leaders with a safe space to explore and articulate their leadership style.
Cultural Transformation
In situations where an organisation is undergoing a cultural transformation, Lego Serious Play acts as a powerful tool to engage with employees and create a shared culture, aligning everyone with evolving values and offering the chance to keep everyone involved.