What are the qualities of a good product owner? It's one of the most common questions we get asked at Twenty2 Collective, and fair enough. The product owner role is one of the most misunderstood and underestimated in any organisation doing agile work. It's more than a job title. It's a leadership role, and becoming a great PO takes real effort over time. Throughout my career I've been a product owner, coached product owners, and now I share what I've learned through the Proven Product Owner training course. During the course we find creative ways to let participants experience the five qualities I'll talk about today. So from my experience, here are the five qualities that make up a proven product owner.