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Customer centricity: A way of doing business

Today's question comes from Adrienne in Melbourne...

We’re talking about Customer Centricity

Customer centricity is a mindset and a way of doing business that focuses on creating positive experiences for the customer through the full set of products and services that the enterprise offers.

We loved coaching a team in the FMCG sector whose customer was 'George'. Each step along the way we asked ourselves “What would George say?”.

We cover more about customer centricity in our Scaled Agile workshops.

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